Monster Arts Inc (APPZ)

[Raggedy Man]

Distracted driving danger is group’s focus
By The Orange County Register
Aug. 12, 2013


SANTA ANA, Calif. — Wayne Irving’s daughter was 15 when she asked to get her driver’s permit.

“I was already frustrated at how addicted to texting my daughter was,” said the San Clemente, Calif., father of four, who at the time had just learned a grim statistic: More than 7,000 Americans had died from texting and driving the previous year.

Instead of just signing the requisite slip of paper, Irving took a more proactive tack. He began work on a smartphone app to help solve the problem of texting behind the wheel. That app has since grown into a nonprofit dedicated to combating a relentless scourge. Since 2009, when Irving was first inspired to develop Text Kills (textkills.com), texting and driving has surpassed drinking and driving as the No. 1 killer of U.S. teens.

Now, Text Kills is on track to visit more than 30 high schools before the end of the year, hoping to affect the 25 percent of teens who admit to sending or receiving at least one text while driving. In the process, the organization plans to gather several thousand signatures from drivers who pledge to avoid texting while operating their vehicles for the next 12 months. NASCAR drivers Kyle Busch and Joey Logano and 100,000-plus others already have signed their names to the side of the yellow Text Kills bus that has been crisscrossing the U.S. since 2010.

“At the time, we were just a bunch of engineers and entrepreneurs living day to day,” said Irving, who had been invited to Washington, D.C., to showcase the Text Kills app at a U.S. Department of Transportation event. Lacking the money to fly, Irving and his four co-developers at Monster Arts in San Clemente took turns driving Irving’s RV, visiting college campuses along the way and proselytizing the ills of texting behind the wheel with a one-page fact sheet.

“We educated ourselves and hit the road,” said Irving, whose first stop was the University of Denver in Colorado; 1,200 students showed up.

“Many of them had their own stories about texting and driving,” Irving, 42, said. “One freshman’s parents bought her a brand-new Ford Mustang two weeks before college, and she totaled it a week later. Another gal told us her cousin died three weeks earlier when he was texting, ran off the road and hit a tree. We couldn’t believe that folks were opening themselves up to us.”

In the three years since, he said, “We’ve heard thousands of stories from kids and parents who have lost loved ones.”

Twenty-one percent of drivers between the ages of 15 and 19 who are involved in fatal crashes were distracted by the use of cellphones, according to the National Highway Traffic Safety Administration. Eleven percent of all drivers under age 20 who are involved in fatal crashes were reported as distracted (whether by texting, phone calls, radio or other sources) at the time of the crash -- the largest percentage of any age group -- according to the U.S. Department of Transportation website distraction.gov.

Earlier this month, Text Kills became even more serious about its mission. It filed papers to become a 501(c)3 nonprofit and began a crowd-sourced fundraising campaign on the website Indiegogo.com (igg.me/at/textkills), to raise cash for a documentary it intends to make available to schools across the country.

“Our goal is to produce this thing and distribute it to all the educators in the country whose departments have anything to do with the social, technological, psychological or legal aspects of texting or talking on the phone while behind the wheel,” Irving said of the film, which has the working title “Smartphones of Mass Destruction.”

It’s all part of the Text Kills plan to encourage more engagement with its message. The bus has already visited 3,000 schools where students interacted with various distracted-driving simulators, one of which employs a 50-inch plasma TV mounted on the side of the Text Kills bus.

“We make them drive in a race car situation around the track and pick up a card that looks like a phone and read it out loud. They read it, and their eyes aren’t on the road. Everybody else is watching them veer off the track and hit a wall and their car is spinning around. It’s a nice eye-opener,” Ryan Foland, executive producer of Text Kills, said.

Another simulator has drivers attempt to keep a remotely controlled car on a track while blindfolded for five seconds -- about the same amount of time it typically takes to send a text. (At 55 mph, taking a driver’s eyes off the road for 4.6 seconds is equivalent to driving the length of an entire football field, according to the U.S. Department of Transportation.) Invariably, the car goes off the road and hits somebody’s ankle, Foland said.

“If we could get people to crash because of distracted driving in a controlled environment, it would have the effect of, ‘Oh, I won’t do that again,’” he said.

Text Kills isn’t just for teens. Recognizing that 10 percent of teens’ parents admit to having extended, multi-message text conversations while driving, according to a study published in November by the University of Michigan Transportation Research Institute, Text Kills also visits car shows and safety fairs, and participates in corporate events for companies such as Cola-Cola and at Volkswagen dealerships, as it did on a recent weekend at Capistrano Volkswagen in San Juan Capistrano.

http://www.newsela.com/articles/texting-driving/id/754