Meet Group Inc (MEET)

[investora2z]

The earnings will be declared on August 8. That will be an important trigger for the stock. It had previously upped its revenue guidance for Q2 to $9 million. The upward revision led to good appreciation in the stock price over the last few weeks. It is now up by more than 80% from the 52 week low of $1.07, and has shown even more strength in the last few trading sessions. The volumes have been tremendous over the last few sessions, and the 10 day average is around three times the three month average. The volumes topped 5 million shares yesterday. Meetme had recently announced the launch of an iPhone platform and the release of a new version of its Android application. The new version provides advertisers with additional native advertising units on the MeetMe app encompassing a third of MeetMe users. Advertisers can place native advertising on additional popular sections of the MeetMe app including in Profile and Messages. All these steps are being taken to leverage the growth in the mobile advertising market. As per the management, introduction of native advertising has translated to substantial mobile advertising traction for the company. Apart from growth in revenues, if the company can show remarkable reduction in net loss, it will be a great boost for the stock. In fact, over the years growth in revenues has not been a problem at all. The competition remains strong with big players like Facebook (FB) having a global presence. Social media sponsorship company IZEA (IZEA), which is the pioneer in native advertising, is also active and helping advertisers use the power of celebrity influence to attract customers. For Meetme, the upcoming earnings will be extremely crucial in determining the short term trend for the stock. There are risks of negative surprises so one should remain cautious, but the recent movement in the stock indicates expectations of good earnings.