Intel Corp (INTC)

[Dan3]

Re: Central to the effort will be... a $2.5 billion advertising and marketing blitz

If it's a "blitz", then those costs won't be spread over too many quarters. I'd expect that a chunk of that is redirected annual advertising, and that the increment is no more than $500 million per quarter, for 2 to 3 quarters.

That's still enough to show up as a meaningful incremental expense (and reduction in profits), next year.

Between fighting to hold on to their dominance in the mobile market (which they'll do, no doubt, but at the cost of modestly lower ASPS) and the continuning "trench warfare" in desktops, workstations, and servers, Intel will have to work hard to avoid a very visible profit drop next year.