Friday, December 30, 2005 7:18:04 PM
Sorry if this has already been answered. I am just catching up on IHUB postings.
In Google, the links in the vertical column on the right are paid advertisements. If you look at the top of that column you should see in faint lettering, the words "Sponsored Links". A lot of the time, but not always, there may be more paid "Sponsored Links" above the main search results (the left 2/3rds of the page). These usually are highlighted in a light color and also have the "Sponsored Links" wording.
I am not sure how Google determines which paid advertisements to put on top, etc. but guess that it is based on how much the advertisers paid Google. The top advertising position on the page probably costs the most.
The search results other than the paid advertisements should be in sequence based on the number of times the search terms or words appear in each web page that the links point to.
BTW - This is why Google's stock price is so high. All of those billions of mouse clicks bring in billions of $$$ for Google. This is the 'Internet Affiliation' game and why you see a lot of web sites offer free information about something, but also have a bunch of links on their web pages. Their hope is you click on those links taking you to a sponsor that will pay them a little something for the 'lead' or 'referral'. And if that click results in a purchase the referring site may receive even more money. Yahoo is second and AOL, MSN, Excite, and a host of others are in the same game. I know a friend that has a 'jokes' website with links advertising other things. The web site does not get a lot of traffic so does not make a lot of money from the links, but he does make some money from it.
This is also the 'affiliation' type advertising and/or referral that GnF is using to get some of its new customers. GnF pays the referring website owners a little something for the referral and maybe even more if the referral results in a sale for GnF.
I hope I didn't bore you or confuse you.
Ron
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