CirTran Corporation (CIRX)

[Pure_Greatness]

I dare anyone to look at who our competitors are/will be. See where they started and also note what they have in common with CIRC and what they don't. I'm talking Monster and Red Bull. They didn't get to where they are overnight. One is a public company the other is a private company. I found this old article on how Monster got started. I noted how much the dollar amount for the energy drink industry has increased over the years since this article. It is now a $37billion dollar industry. Has it reached its highest level?? They didn't have an International trademark to open doors. They marketed to younger people and bam it became Hansens moneymaker it accounts for 92% of Hansens sales and to top that Hansen doesn't even make, bottle or distribute the energy drink. They only focused on developing and marketing. Wow Is all I have to say. Sorry for the typos I am driving.

Founded in 1935, the company made juices and natural sodas but was virtually unknown outside California. When Sacks and his group paid $14.6 million for Hansen in 1992, it had sales of just $17 million and a dozen employees. At first Sacks was content to chase whatever beverage trend was in vogue, but he knew Hansen's me-too products had little chance of standing out. "We needed to create something different," he recalls.

Aware of the success Red Bull was enjoying in Britain, Sacks in 1996 introduced an "energy smoothie" with ginseng, a popular stimulant partly responsible for the unique - some would say uniquely awful - taste of most energy drinks.

It sold well enough for Hansen to launch a stand-alone energy drink in 1997 (the same year Red Bull hit the U.S.), but the good-for-you Hansen name was a turnoff for young, edgy energy-drink consumers. Sacks needed a new brand.

Enter Mark Hall. The lanky salesman joined Hansen in early 1997 and soon settled on the name "Monster" after polling teenage boys and Hansen employees. Hall also decided to give consumers 16 ounces of buzz for roughly the same price as Red Bull's 8.3-ounce can. In doing so, he took a page out of beverage history. In 1934, Pepsi began selling 12-ounce bottles of cola for 5 cents, the same price charged by Coke for 6.5 ounces. A jingle reinforced the pitch: "Twice as much for a nickel too - Pepsi-Cola is the drink for you."

http://money.cnn.com/magazines/fortune/fortune_archive/2006/12/25/8396769/

Just something to think about. I hope that PBED has its day in the sun. Any thoughts on this???