its called promotion, if its not promoted its not going nowhere..... if not public at least him having a bottle for promotional purposes and having a contest at the party to win a bottle, winners getting photographed with it, chicks in bikinis modeling with it, people having fun taking shots with rodman with it, etc, etc etc......things like that go long ways for promotion and in the long run.....plus gets the word out and I know he can get some bottles by then to have at the party, come on its his line of vodka...... I guess time will tell
