Meta Platforms Inc (META)

[u238ed]

MySpace was a email spam company that almost went out of business when the CANSPAM law was passed. They pivoted into a social network after the popularity of Friendster in hopes to profit off the lucrative user data. Their entire mindset was "how do we profit off this data". Which showed in their willingness to bombard users with full screen takeover video ads, ads on the homepage, everywhere they could fit an ad they did. This dropped user engagement as users got pissed.

The difference is with FB is that they prioritize user engagement and retention over monetization. If an ad lowers engagement they will pull it. Their mission is to create a communities platform first, them monetize second. As long as they stay true to that, they will find ways to monetize that engagement.

MySpace couldn't scale their traffic. They constantly went down once they hit 150M users. As did Friendster. Facebook is doing 660M user PER DAY and never goes down. They are also in 80% of the top 150 iOS games and continually open source and publish engineering white papers that help the industry scale their infrastructure. They have the industries top engineers from Google, Microsoft, IBM, Cisco and VM all working there.

If you really think FB is like MySpace, you really don't understand this space and have no business trading this stock.

History of myspace: http://www.randomhistory.com/2008/08/14_myspace.html

MySpace CEO says, “Facebook will always be the social glue that brings everything together on mobile,” - http://www.marketwatch.com/story/myspace-founder-lauds-facebook-raps-zynga-2013-06-04