Well said Lonnie
The real potential of VoIP as you say is not voice, it is video and in many, many forms including streaming, and real time video such as WEB-RTC.
People may not like to talk about WEB-RTC but this is going to be more than HUGE, this Browser based technology is going to revolutionize communication with real time communication, including audio and video anytime, anywhere, on any device.
Add in the Advertising component for Mobile Apps & devices and the opportunities are nearly limitless. The headlines just this week regarding Facebook having finally figured out how to move advertising off the desk top and onto Mobile Devices has the stock exploding.
The future is clearly Mobile Communications and Mobile VoIP is the most cost effective and efficient way to handle all those little data bits, and VoX is smack in the middle of the Mobile Explosion.
How about all the Wall Street Analysis that are now publishing new reports about Facebook and Mobile Advertising, starting with "WE WERE WRONG"
Facebook Turns In Big Quarter As Mobile Ads Drive Growth
Total Ad Revenue Grew 53% Over the Same Period Last Year
By: Cotton Delo Published: July 24, 2013
The migration of Facebook's user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue is starting to keep up. It grew to 41% of total ad revenue in the second quarter, sending its shares up more than 17% to $31 after-hours trading.
While Google and Yahoo struggle with mobile, Facebook seems to have figured it out. Mobile has climbed steadily upward as a percentage of Facebook's total ad revenue since the third quarter of last year. It grew from 14% to 23% to 30% and now made the biggest quarter-over-quarter jump to 41%.
Mark Zuckerberg
Considering the global patterns of Facebook usage, demonstrating mobile ad revenue acceleration is critical for the company. There were 819 million mobile monthly active users on Facebook as of June 30, up 51% over the previous year. That's 71% of the total who access the social network at least once a month.
The bottom line is that although desktop affords much more real estate for ads, including a whole right rail that's missing from the Facebook mobile app and is mainly embraced by direct-response advertisers, fewer and fewer users will be logging in to see it.
