XpresSpa Group Inc (XSPA)

[arper]

It was a question raised by Alan Brochstein after reviewing a GOOG earnings call transcript. It is speculation, but worth taking a look at. I hate to mention SA (it appeared 5 days ago and was linked by someone here), but the comments are worth reading at the end of the article as well. Here's a section....

"We're getting back evidence from clients seeing improved performance unit using enhanced campaigns. For example Pizza Hut. Social mobile ROI increased by 20%. They found that mobile click through rate has increased by more than 60% while that cost per order on smartphones is dropped by 17%. We believe enhanced campaigns does set up our clients and our business really well for the long-term and the move towards a constantly connected world goes far beyond just direct response and transaction of marketing."

Larry Page - CEO

Yes, that's a great question. I will also say maybe one sentence and turn it over to the other guys. I think it's important to keep in mind like enhanced campaigns are the largest change we made in AdWords ever, and it was done pretty quickly, and so I think we're still very, very early stages with that. We changed tremendous amounts for how our teams operate, how our advertisers operate, how everyone buys those ads, what the users see, and we've done it pretty well. It's been pretty smooth which I'm really excited about. But, like I said that's the early stages of a very, very major change. I think we're very pleased with how that's going.

http://seekingalpha.com/article/1557292-google-inc-goog-ceo-discusses-q2-2013-results-earnings-call-transcript?