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Re: Rickster187 post# 96653

Wednesday, 07/24/2013 12:42:37 PM

Wednesday, July 24, 2013 12:42:37 PM

Post# of 136133
There was an article last year analyzing the women's fashion industry which projected that leggings would outgrow the women's fashion industry in general for the next 5 to 10 years, at least. I'll try to find the link.

Essentially, they did not see it as a fad.

Here's a slightly older article (2011) which shows the huge size of the market, and some of the trends at that time:
http://www.apparelresources.com/next.asp?cod=arti&type=F&cat=9&msg=11647

Even if the leggings growth slows, it's still a huge market and BRAV has plenty of room to grow in it, and of course, VivaVuva is attacking a much larger market.