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Wednesday, July 24, 2013 12:42:37 PM
Essentially, they did not see it as a fad.
Here's a slightly older article (2011) which shows the huge size of the market, and some of the trends at that time:
http://www.apparelresources.com/next.asp?cod=arti&type=F&cat=9&msg=11647
Even if the leggings growth slows, it's still a huge market and BRAV has plenty of room to grow in it, and of course, VivaVuva is attacking a much larger market.
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