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Sunday, July 21, 2013 12:44:39 AM
Then you look at all of the other added bonuses that you get with the Tegra processor. First, nVidia has already got the Playready digital rights management all dialed in. This is crucial as Hollywood studios are requiring this level of protection on digital movies, especially in 4K. Next, gaming. While the A31's PowerVR based GPU was nice, it doesn't hold a candle to the Tegra. Think about how well Ouya did, and that's based on the Tegra 3. Imagine every game that can run on the Ouya platform, can now run even better on the Nuvola. Next, add Miracasting to the list, so we can play video from your phone onto the TV wirelessly. Then add the ability to play your nVidia based PC games, wirelessly to your TV using the Nuvola as a gateway.
All of that combined was enough to push the decision to not go into production with the A31 based product and move to nVidia. Yes, that meant that we have a bit of a delay in getting to market, but will give us such a far superior product that it is worth it. While 4K is just now starting to appear in stores, it won't really gain traction until the early fall as retailers gear up for the holiday buying season. Even if we were in September instead of July, I think the decision would have been the same, however, we have the luxury of the summer to take a step back, move to the nVidia platform, and end up with a far superior product. This is better for the consumers, and its better for the company, and thereby the shareholders. At the end of the day the delay to market will have very little impact on the sales of the product as there is no competition out there grabbing sales at the moment.
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