Premier Brands Inc.(fka BRND)

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A new alcohol brand must be approved by each and every state. Then, the supplier has to make sure he can make enough product to supply the new state. If a distributor agrees to tie up his money to buy inventory of a new brand (BBV), then he is reasonably sure that he can sell it. In Nevada, particularly Las Vegas, I would not be surprised if distribution in controlled politically. In other words, if yo want your new product approved, then you have to go with the "connected" distributors. That is ok, because they have the power to get distribution into the casinos. Nevada is a likely next state to open up, given their proximity to CA, and the sampling that BRND can gain from travelers from all over the country. But, the distilling process is not overnight, and BRND will make only what they are certain they can sell. They do not want to open new markets that they cannot supply. That is the kiss of death for a new brand.