Thursday, July 18, 2013 11:15:15 AM
You can sell digital subscriptions on your website or provide free access to content for existing subscribers. In these cases there is no revenue sharing since Apple was not involved in the transactions.
Developers keep 100% of the revenue.
If you would like to make a subscription offer outside of the app, the same (or better) subscription price must be offered inside the app for users who wish to subscribe from within the app. In addition, you may not provide links in your apps which allow the customer to purchase content or subscriptions outside of the app.
https://developer.apple.com/appstore/in-app-purchase/subscriptions.html
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