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Thursday, July 18, 2013 7:18:17 AM
We have been hard at work for the past four weeks and it looks like we are about ready to make our big move. Our Type 2 Defense product is in full production mode and the roll out is set to begin early next month. This diabetes product has a huge market and healthy margins. We intend to have an aggressive online marketing campaign with this product as the focal point. The sales effort will be anchored by endorsements from some of the professional athletes we are talking with at this time. Having the endorsement of MLB, NFL and NHL: players will create organic visibility for the product launch. The generous margins for Type 2 Defense will allow the company to become cash flow positive very quickly. A successful Type 2 Defense launch will be a template for other products in our pipeline.
Our shareholders can also expect to see some acquisition news, shortly. The company has been investigating many natural remedy opportunities including some in the medical marijuana space. The medical marijuana opportunities offered to the company have significant upside so makinga decision is not a simple as it would seem. The variety of these projects has led to a longer than expected due diligence period but we are winding this process down and we think we will be a in a position to make an announcement very soon. Management is focused on insuring that the new opportunities are in sync with the focus on natural remedies and have the same margin profile as our primary product.
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