I'll stick to my experienced reasonings over the numerous other options. It's just safer that way. Nobody gives a publicly traded company a free pass.
Even if assuming BRND sold 100M new shares into this run, it'd still likely amount to about $1M new working capital, which seems about right for this kinda marketing campaign.
$1M investor money turning into $15M-$20M+ marketcap return.
It's all about appreciative dilution and whether you get your money's worth.
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