Frederick''s Of Hollywood Group (fka FOHL)

[greasemonkeyshoes]

Visited the flagship store in a 1946 Hollywood landmark building...........
2 active floor sales
2 backroom employees
3 customers
Shoe department: NOT EXCITING
Window display: NOT MUCH EXCITEMENT
Overall impression: Blend

It is obvious sale volume for this location is mediocre,and not setup as a showcase of being "the ultimate sexy-wear of the Hollywood stars/celebrity choice destination," to thousands of visitors each day on The Walk...it needs a creative director or I have more excitement shopping at JCP.

My view:
It needs to bring out the star power to accent its product line...to save money use legacy product/endorsement for window dressing...after all this suppose be the brand of choice by Hollywood stars! Built on it. It just that simple.