Friday, June 28, 2013 1:01:35 PM
The Sports Nutrition Market is among the fastest and was one of the most resilient markets since the 2007 market downturn, experiencing impressive growth during this entire period. This strong and rapid market growth is forecasted by experts to continue for years to come due to continued and growing use and promotion of these products by elite professional athletes and bodybuilders. In addition, the amateur athlete market continues to expand and grow which is increasing the use of these products; this segment is expected to exceed $6 billion by 2018 according to the most recent Consumer Trend Reports.
Currently, GNC is the world’s largest retailer of sports nutrition products in the US, they have indicated that the sports nutrition segment does approximately $3.2 billion dollars in business annually, and they expect it to reach $4.3 billion by 2015 (GNC analysts expect an approximate 8% growth rate in this niche market in 2013). There is no expected slowdown to the explosive growth in the sports nutrition market, as stated above in the Consumer Trends report, which is also backed by a food and health survey from the International Food Information Council. Accordingly, it is because more people are adopting healthier lifestyles which utilize these products and the market for new products is steadily increasing as these products are being created to be used in a convenient manner by consumers.
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