Eco Red Shield Lumber has landed in the East for the Sandy Rebuild
VISTA, CA, June 25, 2013 - Eco Building Products, Inc. (ECOB) announces that the following letter is being released to its shareholders:
Dear Fellow Shareholders:
With the first half of the year behind us, I wanted to take some time to provide all of the shareholders with some valuable insight; useful in navigating and understanding the Company's recent milestones and relevant accomplishments that have effectively enabled the Company to reach its intended business goals and we are now showing up in the national supply chain with a large Big Box retailer.
CROSSING THE BRIDGE INTO THE MAIN SUPPLY MARKET
Moving forward with the Company's newly focused supply only operation; a lean, reorganized and restructured company has effectively transitioned from its previous business plan. Gone are the days of turn-key, labor driven, red buildings; we are now well positioned to support the supply chain side of the industry by way of coating services and special orders sales. As of the previous issuance of this letter, the Company was still in the process of positioning for entry into the main stream market with the Company's flagship product, Eco Red Shield protected lumber. Albeit we consistently received multiple inquiries detailing attractive business opportunities as offered by many sectors within the Industry, the Company's leadership has chosen to cautiously approach supply chain channel opportunities with a specific and predisposed end-state in mind. Armed with a forward-looking approach and conscious mindset, founded on the principles of maintaining profitable margins, providing a competitively priced product and assortment driven by consumer demand and market trends; the Company has successfully and cost-effectively crossed the bridge into the mainstream market. Our plan of creating primary demand through ECOB's social media campaign driven by the company's vertical plan using E Build & Truss summoned the attention of consumers making our product a choice from the buyer, not the seller. We knew the lumber supply side was still recovering and that what Eco created represents the only real protection in the industry that offers affordable mold, wood-rot decay, termite and fire protection for the entire superstructure of wood framed construction projects.
The company is still focused on innovations solving the prob
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