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Re: mick post# 112

Monday, 12/19/2005 9:18:44 AM

Monday, December 19, 2005 9:18:44 AM

Post# of 260
Zoran and Xoceco Establish Joint Technology Laboratory In China
Zoran's SupraHD TV Controller Key Component in Xoceco's New LCD and Plasma Televisions and Set Top Boxes to Be Launched at CES 2006 in Las Vegas
12/19/2005 9:15:29 AM

SUNNYVALE, Calif., Dec 19, 2005 /PRNewswire-FirstCall via COMTEX/ -- Zoran Corporation (ZRAN), a leading supplier of digital television solutions, today announced the opening of a joint product development laboratory with Xiamen Overseas Chinese Electronic Corporation Limited (Xoceco), one of the leading consumer electronics manufactures in China.

The new lab, opened at Xoceco's headquarters in Xiamen China, enables both companies to collaborate more closely on the development of innovative new products using Zoran's highly integrated solutions for Digital TV chassis and set top box. Zoran's SupraHD and SupraTV digital TV decoder products are designed into a broad range of Xoceco's products including LCD and Plasma TVs and set-top boxes that are supplied under well-known brand names to consumers worldwide.

"On the occasion of our twentieth anniversary, we are pleased to announce the opening of our joint development laboratory with Zoran Corporation," said Mr. Tseng Qingjiang, senior vice president of Xoceco.

"We chose Zoran as our partner for Xoceco's new generation of digital TV products because it offers the best price-performance solutions for our industry. Together, we have already delivered a number of digital television products based on the SupraTV processors. Now, we will be launching a complete new line-up of ATSC-compliant LCD and Plasma TVs at the Consumer Electronics Show in January. A number of these new products are based on Zoran's SupraHD TV controller, which delivers outstanding video quality for large screen televisions will ship to U.S. markets in February. We look forward to continuing to work with Zoran in our joint development laboratory and to another twenty years for Xoceco to be a leading supplier of consumer TV products."

"We congratulate Xoceco on its twenty years of success. Xoceco, with extensive knowledge and experience in the digital television market, is an ideal partner for Zoran. We have invested significantly in developing highly integrated solutions for the digital television market and the infrastructure required for product qualification and field testing and recognize that outstanding design support is essential to success," said Ram Ofir, senior vice president and general manager of Zoran's Digital TV Division.

"Zoran and Xoceco have established a close relationship working together over the past several years. The joint development lab will allow both companies to work more closely, shorten the product design cycle, and innovate new features and new products that meet the expectations of consumers around the globe. This announcement is an extension of our cooperation. Xoceco is known for technical innovation, quality products and its significant production capabilities and Zoran is recognized as a leader in the development of highly integrated, cost optimized solutions for digital TV applications."

About Xoceco

Xiamen Overseas Chinese Electronic Co., Ltd. (Xoceco), was founded in 1985. With more than 5,000 skilled employees and state-of-the-art equipment, Xoceco manufactures a wide variety of quality electronic products; Plasma TVs, LCD TVs, High Definition TVs, LCD Monitors, Color TVs, FAX Machines, Set Top Boxes and other telecommunication products and electronic components. Xoceco has grown into one of the leading electronic manufacturers in China with annual sales exceeding $980 million for 2004. Xoceco became a publicly traded company in 1995 and is listed on the Shanghai Securities and Exchange House. Xoceco has 6 major overseas and 120 major domestic subsidiaries. The products are distributed to more than 100 countries and regions. Xoceco's overseas brand name "PRIMA" is fast becoming one of the world's premiere brands.

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the growing digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications and Connect and Share technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408 523-6500.

NOTE: Zoran, the Zoran logo, SupraHD and SupraTV are trademarks or registered trademarks of Zoran Corporation and its subsidiaries in the United States or other countries. All other names and brands may be claimed as property of others.

SOURCE Zoran Corporation

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