Wednesday, June 19, 2013 8:59:36 AM
So what makes the most sense to this merger?
Very simple - IRIS merges in the WTE business then Sitoa spins off the ecommerce biz to a 'strategic' buyer....
As controversial as Sierra is, and I have absolutely no idea if he/she is legit or not, eBay would actually be a good candidate although not eBay proper - it would be Magento Commerce which eBay bought a few years ago for $180 million. They have over 8,000 websites including some of the largest eCommerce sites in the world, as their clients who use the Magento front-end platform.
Sitoa's platform is a perfect addition to this.
I'm not saying Sierra has insight merely there is much more to the overall strategy than simply an ecommerce and waste-to-energy merger.
The true value of STOA lies in the fact that its not a 'shell' company and can spin off the existing business thereby leaving a 'pure-play' WTE business while also rewarding shareholders with a cash dividend from the sale of the eCommerce biz.
If anyone disputes this, do some homework - check the Magento site, look up the eBay M&A news, ask a securities lawyer if the spin-off makes sense.
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