Zynga Inc (ZNGA)

[Ando Financing Firm]

For the interested investor...

Zynga cut 18% of workforce which have been all over headlines and resulted in a major drop in Zynga's price. The cuts were to position themselves where the money is. Zynga is focused on being mobile and the company is going all in with online gambling. New Jersey just set a deadline and there isn't time for a casino not to go with Zynga given their experience. Casino's understand the importance of quality and there are only a handful of sites that will meet the standard. The deadline can be seen here:

http://articles.philly.com/2013-06-15/business/39994538_1_two-casinos-internet-gambling-bwin-party

One of the most important things for a company is intellectual property. Please read site : http://envisionip.com/blog/2013/01/08/504-zynga-online-gambling-patents/

You can see the review of the UK site:
http://www.insidesocialgames.com/2013/04/04/zynga-plus-poker-review/

ZyngaPoker is the largest poker site in the world. It has 38 million players (twice as many as Pokerstars).


Why positioning to mobile gaming is important:
Asked why they prefer their mobiles to more fixed methods of accessing websites, 64% of users cited convenience, while 18% claimed it simply fit their online usage habits. Some 7% of users said their online activity didn’t require anything more powerful than a smartphone, while 6% said their smartphones were easier to operate than a traditional computing device. Around 10% of users said they either didn’t have a computer or lacked internet access beyond their mobile connection.

Overall, the number of adult mobile phone users who have used their handheld device to browse websites has risen from 25% in 2009 to 53% in 2012. That’s an even sharper rise than users who accessed email via their phone, which rose from 25% to 44% over the same period. Three-quarters of young adults (18-24) with mobile phones had used them to access the internet, compared with 80% of those aged 25-34 and 68% of those aged 35-44.

Men and women were fairly evenly split (57% to 54%) on their mobile internet usage, while those in higher-income brackets ($75k+) outstripped those with smaller pay packets (under $30k) by a ratio of 69% to 50%. College graduates similarly outpaced those who never completed high school (64% to 45%). Urban residents (62%) outpaced their suburban (56%) and rural (44%) counterparts. Bottom line, if your customers can’t reliably access you on the go, they’ll likely go somewhere else.