NeoMedia Technologies, Inc (NEOM)

[smoke20]

http://www.demo.com/demonstrators/demo2004mobile/54898.html

Mobot sits at the intersection of millions of camera phones and mobile marketing. Taking advantage of complex visual search algorithms, Mobot lets consumers capture images of advertise-ments and receive related and appropriate marketing offers sent to their mobile phones. Mobot is simple for consumers, who receive only the information they request, and ideal for mar-keters, who can send highly targeted messages based on the profile of the consumer. It might just be the first closed-loop print advertising method that really works.