Bebida Beverage Company (BBDA)

[StrongTiger]

PR !!

BeBevCo Secures Coca-Cola Director and Former Red Bull Regional President to Launch Expansion into European and Asian Markets


10:23 AM ET 6/13/13 | PR Newswire

Bebida Beverage Company (USOTC: BBDA), (http://bebevco.com) a developer, manufacturer and marketer of liquid relaxation and energy products, is thrilled to announce Ahmed Elafifi as Chairman of the Board, none Executive Director and a major shareholder of BeBevCo Euro Asia. BeBevCo Euro Asia is a Company incorporated in Poland by Bebida Beverage Company, Ahmed Elafifi and Bebida Beverage Company CEO Brian Weber, to take advantage of the trending increase in demand for energy and relaxation drinks in Europe, Africa and Asia.

Global Industry Analysts, Inc. (GIA) recently released a report showing that the global market for Functional Foods and Drinks is projected to exceed $130 billion by the year 2015. The report stated that Asia-Pacific is one of the rapidly emerging markets for functional foods and drinks with enormous potential for astounding growth. According to Marketline, the performance of the functional beverage market in Europe is forecasted to accelerate considerably through 2016.

Elafifi states, "I am excited for this opportunity to finally orchestrate the launch what we all agree is a major step for the company and in countries and markets with which I have deep seeded relationships. Setting the right global strategy and bringing on board the right team members will allow KOMA Unwind to capture the huge relaxation global potential and be established as the Relaxation Drink leader."

BeBevCo Euro-Asia has the exclusive rights to distribute all the Bebida Beverage Company products. The company's KOMA Unwind Relaxation products and Potencia Blast Energy shots have been seeing increased sales throughout the USA and Latin America.

As General Director of Coca-Cola HBC Polska (Poland), Mr. Elafifi is responsible for leading an organization with multiple production facilities and thousands of employees. An integral part of Mr. Elafifi's responsibilities include identifying new revenue streams to contribute to overall growth and profitability across all Non-Alcoholic Ready to Drink beverage categories like Sparkling Soft Drinks, Ice Tea, Energy & Sports Drinks, Juice and Water.

Prior to joining Coca-Cola, Mr. Elafifi was Regional President of Red Bull Eastern Europe, Egypt and Asia from 2004 to 2010. His responsibility included emerging market countries such as Russia, the former Soviet States (CIS), India, China, Japan, Egypt, Malaysia, South Korea and Turkey with revenue of almost 1 billion dollars. Over a seven years period, Mr. Elafifi was instrumental in completing the global roll out of Red Bull multiplying revenue and net income by 20 times in the respective geography.

CEO, Brian Weber adds, "I cannot describe in words the potential this new addition to our executive team holds for the company and its shareholders. Ahmed's proven record as well as his list of contacts in the beverage industry worldwide prove to add an incalculable benefit to our launch internationally."

Elafifi adds, "We expect the KOMA Unwind Relaxation products to perform very well in our targeted regions, which will attract new consumers to Bebida Beverage family of products. Consumers around the world need relaxation and there is no better way to be relaxed than to drink KOMA Unwind."

CEO, Brian Weber adds, "It is no secret that larger beverage companies are keeping a close watch on the relaxation drink market, of which Bebida Beverage Company has a solid grasp. Once they see that there is in fact a sustainable market here, I am confident that our brand would be well-positioned as a primary leading brand as well as a candidate for an attractive acquisition by one of the larger entities."

Recently, large beverage distributors have been aggressively purchasing undervalued brands such as Dr. Pepper's acquisition of Snapple and Coca Cola's $4.3 billion dollar all cash acquisition of Glaceu, the maker of Vitamin Water.

The team will release details on additional strategic executive announcements, as well as progress updates in what Bebida Beverage Company executives agree is a very exciting time for the company and its shareholders, poising the company for multi-million dollar success.