Investor Help (NO Ihub questions)

[cintrix]

I sent that site a note regarding the wording of that line. I beleive they should have used the word "latter" and not "former" and I think this is why you are so confused. Here they say the opposite:
Investopedia explains 'Market Value'
1. In the context of securities, market value is often different from book value because the market takes into account future growth potential. Most investors who use fundamental analysis to pick stocks look at a company's market value and then determine whether or not the market value is adequate or if it's undervalued in comparison to it's book value, net assets or some other measure.
http://www.investopedia.com/terms/m/marketvalue.asp

I will let you know if they respond, but their two different explanations are contradictory imo.