SRVY is going to go because one piece of the SRVY business that no one really thinks about is their European Shopping Comparison Portal "CIAO.COM" They are the biggest European Shopping Comparison site.
The big piece of info to take away from this is the fact that in 2005 all three US independent shopping comparison sites were purchased for over $450 Million: Shopping.com purchased by EBAY in June for$620Million Shopzilla purhased for $560Million and just last week PriceGrabber was purchased for $485 Million by Experian.
If SRVY talks about Rightsizing and trying to be a PURE Market Research Sample play I can totaly see them offing this comparrison biz for a ton of cash.
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