Bravada International Ltd (BRAV)

[Nabbbss]

HERE is a special SYNOPSIS-and-OVERVIEW of yesterday's CC--...

This is an accreted compilation and rendition of my running, on-the-fly Posts
made during yesterday's Conference Call from BRAV CEO Danny Alex.

By reviewing the Contents below, additional clarity, confidence,
and perspective will be gained regarding both the Company's prospects
AND CEO Danny Alex's performance, vision, expertise, and wherewithal.

In chronological Order, starting from the beginning of the Call.
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From CC-- MACRO Economy outlook-- The Fed's QE-3 = like pushing on a string;
it actually subdues Economic growth and creates a worse dynamic in terms
of the Economy being able to repair itself.
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From CC-- Two very strong Q's-- Q4 and Q1. Looking at a Q4 2013 BIG BOOST...
will be a pretty good number and a big boost for us. We started
setting-up for Q4 in the March 2013 timeframe.
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From CC-- KEY METRIC is Revenue-per-Square-Foot. THAT is the focus for
moving the Co. forward, and THAT is why http://www/VivaVuva.com
is very important for us, because there is very little cost
associated with it (VivaVuva).
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From CC-- RELOCATING the Robertson store...one block down the
street OR several blocks down the street. Current Lease expires
in August; Landlord wants way too much $$$$$$ for renewal.

Besides, Rev.-per-Sq-foot was WEAKEST at Robertson.

Robertson "made money" only six or seven months of the year.
I told Robertson Landlord "No," and it's not going to be
relocated until Q4 or early next year.

Also, a refunded $22,500.00 DEPOSIT on Robertson Store can be better used
with the OTHER initiatives Online etc., like VivaVuva.
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From CC-- BUILT IN AMERICA SEGMENT POSTPONED until AFTER SUMMER.

Going into this Summer WAS NOT THE BEST TIME in terms of captive audience
for that Show.

I'd LIKE to do it, still, PRE-HALLOWE'EN for best bang-for-the buck
and impact and visibility.
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From CC-- OnlyLeggings enhancement was a surprise in-that Bing
and Yahoo reacted FAST, but Google was slower (in terms of SEO).
Google getting caught-up, by now. Just was surprisingly slower.

Still have not finished OnlyLeggings; other inventory pieces
still being added. Finished by end of June.
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From CC-- VivaVuva will be a "monster Website." We have 5 or 6
people working on that.

The "New" OnlyLeggings has created many efficiencies, including
with customer-service, credit accounts, and even inventory-control is much more efficient.
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From CC-- FashionDollarStore--- NO PLANS to ever have it come Online.

VivaVuva EVEN BIGGER in terms of product reach/variety than Forever-21.

People are really underestimating the size, scope, depth of what
VivaVuva is to become. VivaVuva comes with Alexa=102,000 already!

We are doing GREAT in getting VivaVuva "out there," getting it noticed etc.

I didn't want to go into the same ol' cookie-cutter approach with VivaVuva.

I went to 200+ Websites in terms of Women's Apparel, and it hit me
that LIFESTYLE was a very, very KEY FACTOR and behaviour motivator.

The LifeStyles concept and approach for http://www.vivavuva.com
creates a dynamic -- a paradigm -- that ALSO makes it, and gives it,
an Entertainment-and-Value "Experience" as well as just another
Online "Shopping" spot.
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From CC-- The overall input...the amount of $$$$...is still
pretty significant, even for VivaVuva.

Around OCTOBER 2013, VivaVuva will be really GOING!
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From CC-- I really go for FREE TRAFFIC based-upon and derived-from ORGANIC SEARCH.

It is amazing to me that many larger competing Websites are NOT
as SEO-optimized and savvy as OnlyLeggings.

Women's active-wear and fashion-active-wear/Brazilian IS BACK.

OnlyLeggings will prove to be just ONE of the "Verticals" that
are encompassed and covered within VivaVuva.
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From CC-- VivaVuva will have HIGH PROFITABILITY. One-thousand-Dollars
per-day (Net) for VivaVuva IS HUGELY PROFITABLE.

It will be interesting to see how far we can get it, going into the 4th Quarter.

BY OCTOBER, we really want/expect to see the results from VivaVuva.
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From CC-- The ONLY new B&M Store we were looking-at is/was
IN PHOENIX.

It's just that, when you break it down into $$$$$$, especially
Dollars-per-Square-Foot, it just does NOT compare to an
Online enterprise like VivaVuva.

VivaVuva...We ALSO hope it will take-out and even-out SOME of
the Seasonality for BRAV, because we will feature Summer etc. apparel.

Remember-- It is Revenue-per-Square-Foot...if THAT is not sufficient,
you'll go out of business.
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From CC-- We are approaching Two Years with ZERO Share-issuance.

The more free Cash-Flow we have, THE MORE CASH WE CAN PUT INTO
what we are doing.

There's no point in adding square-footage IF IT IS NOT ADDING
NET PROFITS etc. And THAT is a main motive behind VivaVuva.

The more FOREIGN and ORIGINAL an Online Website's NAME IS, the
easier it is to make that name unique/distinctive, and the
more MEMORABLE it becomes.

If it weren't for HOUSING and AUTO (and Housing is being
artificially propped-up by The FED), the overall Economy
would be WORSE these days.
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From CC-- Companies DO NOT do PRs SOLELY for the Public Market.
Doing simply and only THAT does not really help, in a lot of cases.

There are A LOT OF FASHION BLOGS that follow us! When our
Fashion product and information is put onto Fashion-Blogs,
THAT helps us A LOT!

This is where Companies start getting written-about.

OUR PRs are Online-based or Blog-based or Media-based.
There are A LOT of things going-on in my PRs.

Many BRAV PRs are meant to TALK ABOUT OUR BUSINESS to the
Fashion World and the Fashion-Blog World.
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From CC-- The process to become CURRENT IS UNDERWAY. I was in
Oregon yesterday, with Counsel, etc. regarding this.

I strongly suggest checking back every day, and "keep tabs" on VivaVuva.

There will be MORE PRs about VivaVuva...and THOSE will get
put and phrased into certain idioms and media.

We will be Announcing VivaVuva developments as they occur.