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Friday, 06/07/2013 2:24:07 AM

Friday, June 07, 2013 2:24:07 AM

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MLM beverage distribution is not sustainable. Domestic beverage distribution is a "buy-in" model. Do not be fooled.

Others have already tried. Just ask eFusjon.

"eFusjon Closes Doors On MLM Distribution Channel"

The hand writing has been on the wall for a long time for eFusjon, a well-known MLM marketing company. Sadly, eFusjon closed their doors to 10's of thousands of distributors on September 1, 2010 stating that they would now be selling their functional beverage drinks through traditional retail channels.

eFusjon Corporate Officers stated that "this was a very difficult decision for the Company and not one we had hoped to make. The goal was to market these products through independent distributors via the MLM direct sales business model. Distributor performance has been steadily declining for over a year now, and as a result, so has the Company's revenues. The Company can no longer maintain a marketing model that is not generating the funds needed to grow a viable business. In short, the Company's MLM business model is no longer a sustainable marketing strategy.

MLM beverage distribution is not sustainable.

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