Vocus Inc. (VOCS)

[chmcnfunds]

Wall Street Journal reports the uptick was due to the software upgrade which had been reported last week:
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Vocus enhances email marketing suite

May 29, 2013 - 4:01 pm EDT

Beltsville, Md.—Marketing software company Vocus Inc. has added new email features to its Vocus Marketing Suite, including event-driven messages automatically triggered by date.

Other new features include dual message creation for A/B split testing, and automated selection and sending of “winning” messages. Time-of-day split testing and sending capabilities also are new, the company said in a statement.

In addition, users now can automatically append Google Analytics parameters to their emails to track a campaign's effect on Web traffic. A compare-message feature displays statistics on multiple emails side-by-side, highlighting those with the highest performance.

- See more at: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130529/EMAIL/305299996/vocus-enhances-email-marketing-suite#sthash.peEj2s0s.dpuf
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VOCS