Here where your lost the brand and category are very separate from the movie. Hangover Recovery is the hottest new category in the beverage market. You should come to the Bevnet conference in June in NYC to learn for yourself. The movie brand has got them authorizations onto the counter but the category and brand are very separate and continue to grow more sale and more distribution are the keys to success for this brand. The movie in Australia did over 9mm and was the number one movie this weekend the same in the UK and over 50 million on opening weekend sales in the USA nothing to sneeze at for sure. The movie in the next two weeks will break 100mm and much more overseas. I always said this is a marathon and not a sprint. You really need to come to bevnet its June 4-5th in NYC and get a real education on the category and its growth and who is leading the way. Hangover Joe's is a breakout brand and the leader of the whole category no one comes close. Hangover Recovery is just emerging as a major category. The movie only helps but in the end it will be Hangover Joe's leading the way to more authorizations and stores and sales throughout the USA and abroad.
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