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Re: RG post# 64624

Tuesday, 05/28/2013 1:02:44 PM

Tuesday, May 28, 2013 1:02:44 PM

Post# of 81577
You were wrong Townie, here's the correction:

Relative to "Putting Lipstick on a Pig", you posted:

Since KEI is working for Capstone Companies, then I make the assumption as per the quote above that your calling Capstone Companies a Pig. Feel free to correct me.



My discussion strictly referenced KEI's performance. The term "Putting Lipstick on a Pig" in that context, relates to the role KEI plays in "spinning" otherwise disappointing or mundane Capstone publicity. Let's look at an independent definition:

Spin,” Part 2: Lipstick on a Pig
Posted on October 8, 2012
http://askaprexpert.com/?p=694
Spin, Putting Lipstick on a Pig, Making a Silk Purse Out of a Sow’s Ear – these phrases have been used for years to describe so-called “PR spin.” It’s the usually fruitless activity of trying to slap a positive face on a negative event.



The keyword is "event". It has nothing to do with the company itself, but rather with specific "events;". Your stated assumption that this somehow equates to calling the company a "PIG" is an erroneous assumption

A quick example of an "event" utilizing KEI's "lipstick" was the recent PR release which trumpeted:......

"Capstone Companies, Inc. Reports Sales Growth of 95% in First Quarter 2013"



....thereby glossing over the otherwise less than favorable data regarding the lack of profitability in the first quarter.

It is certainly to our advantage to have KEI present CAPC PR releases in the best possible light and if the event is less than stellar, why shoot, grab that lipstick and slap it to it!

The main thrust of the original post was that KEI may be doing a better job than we give them credit for as they must work within the constraints and paradigms imposed by Capstone management.

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident. - Arthur Schopenhauer (1788-1860)