In looking at everyone's posts (new here), if MYEC sells hard the licensing to use the MYEC system, there is absolutely great potential for gains. Having worked in software licensing myself, the company can sell licenses and then charge annual support. Annual support is usually about 20-22% annually of the original cost of the licensing.
Now in this case, MYEC could be bought out by a software company (probably a financial software company). Or by a major financial firm. Either way, by doing this I think MYEC has expanded it's potential buyers.
I don't think the CEO is intentionally keeping the company down, I'm sure he wants an easier life like all of us do, and thus is courting buyers by adapting his company to be more attractive to a wider audience.