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Cash_Is_King

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Cash_Is_King

Re: fung_derf post# 1581

Thursday, 05/23/2013 12:41:27 PM

Thursday, May 23, 2013 12:41:27 PM

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DisplayPoints competes in the Digital-Out-Of-Home (DOOH) space with the benefits and power of interactivity. By placing displays in bars and restaurants, DisplayPoints has built a place-based media platform (PBM). The value a placed based media is the opportunity for the advertiser to increase the advertising effectiveness by placing it where it will appear in the proper context and reach potential customers when they are in the right frame of mind.

Looks like IDAD will be trying to compete with Google and Facebook when it comes to advertising. I wonder who will have the leg up on the competition. lol

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