IR-Med Inc. (IRME)

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NEWS:

MAY 23, 2013, 7:30 a.m. ET
International Display Advertising Puts It All On The Table - For Restaurants And Bars With Leading Global Integrated Hardware Supplier
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ST. PETERSBURG, Fla., May 23, 2013 /PRNewswire/ -- International Display Advertising, Inc. (OTC PINK: IDAD) ("Display Ads"), For IDAD's entrance into the $9 billion USD Global Digital Out of Home (DOOH) advertising market, the Company is pleased to further announce its strategic alliance suppliers for integrated hardware and location installation and support for our table top Display Points Units. Also the Company introduces its management team.

Digital Out of Home (DOOH) refers to dynamic interactive media distributed across placed-based networks in venues including but not limited to bars, restaurants, theaters, retail locations and public spaces. DOOH networks typically feature independently addressable screens. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages.

For Hardware with integrated software IDAD has selected Outform (www.outform.com) a global leading supplier for interactive digital displays solutions that are designed for commercial use. Outform's Pulse Technology provides the most complete and industry-specific interactive digital display solutions built for commercial use, such as Display Points Units, though also ranging from supermarkets to restaurants and other retail stores. Outform provides full-service turnkey solutions, in-house product design, interactive software technology, manufacturing, logistics and project management. In addition to IDAD, other noteworthy customers of Outform are Motorola, Samsung, Microsoft and XBOX 360.

For Venue Installation & Support: IDAD's partner, Payment Alliance International (PAI) will perform venue installations. PAI owns and operates the largest independent ATM network in the US. This relationship will provide national breadth needed to execute our flexible multiple location distribution plan.

IDAD's management team is comprised of President, David Hazzard, who was also the founder of Net Access, an international telecommunications company that specialized in satellite communications. Additionally he has extensive experience with start-up companies in manufacturing, retail and restaurants and was the founder of Arrow Restaurants, Trader Sports and Storm Depot. Vice-President of Marketing, Dave Matera is the Founder of Pitch, a leading OOH advertising agency and was the former head of CBS Outdoor.

Dave Hazzard, President of International Display Advertising, Inc. stated, ""with Outform as our supplier for integrated hardware, PAI for venue installation and support and Aerva software that enables the real-time interactivity of our Display Points Units, IDAD literally does put it all on the "table" for our Restaurant, Bar, Entertainment and Retail location customers"!

About the Company; International Display Advertising (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital Out Of Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked. Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy. Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.

For further information regarding International Display Advertising, Inc.,

please contact our Investor Relations Line at: [phone]

Website: www.intldisplayads.com

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward", "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock. Actual results may differ materially from those indicated by such forward- looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions. We do not assume any obligation to update any forward-looking statements.

SOURCE International Display Advertising, Inc.

/Web site: http://www.intldisplayads.com

The Wall Street Journal news department was not involved in the creation of this content.
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