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Wednesday, May 22, 2013 8:04:29 PM
CEO Brian Weber announced today the negotiations are over with the renewal of a sponsorship deal with MMA fighter Dan "The Outlaw" Hardy. "Bebida Beverages and its Piranha Water Brand will adorn the fighter's trunks at this week's UFC 99 in Cologne, Germany," said Brian Weber. This sponsorship is being renewed for the sake of continuing brand building for both Dan "The Outlaw" Hardy and our Piranha Brand. "There were some concerns as the former owners of Bebida used this MMA vehicle to raise shareholder loyalty and share value, we on the other hand want to use this Dan Hardy …
http://business.highbeam.com/436102/article-1G1-201434610/bebida-beverages-piranha-water-renews-mma-dan-outlaw
BS. BW ended up stiffing him.
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