Hey luxe, I have a question for you, that you being a distributor for a while can answer. Before I ask I would just like to let you know that I have a decent position in the stock and am too bullish on it for at least the short term, probably longer. I was just wondering if you know exactly what 5hr did to distinguish itself from the rest. I remember going into a convenience store a few years back and seeing a 5hr, 6hr, and 7hr energy shots all lined up together. I thought that 5hr was definitely not going make it because why would you drink a 5hr when you could have a 6hr shot? However, 7hr was way to much! (Sorry, movie joke. Lets see if anyone figures or out...). So back to the point- what did 5hr do right and is HJ taking those same steps?