Advanced Micro Devices Inc (AMD)

[HailMary]

PC Gamer Alienware Ads.

Alienware has had a prominent ad in PC Gamer for years now. Before the holiday issue, this has always been Intel based systems and the ad features the intel inside logo. It is a 2 page affair with a laptop on the left and a desktop on the right. In the holiday issue, for the first time ever, the desktop system featured was an Athlon XP64 system. The laptop was still Intel. No Intel Inside logo anywhere. Well in the Janaury issue that is just out to subscribers, both systems are AMD. The only hardware advertiser that still pushes Intel in their ads to gamers in this magazine is Dell. All the rest prominently feature AMD.

Another new thing in this January issue is an Intel ad, pumping the P4EE as the chip to have for Battlefield 2. Intel must have found nobody was pushing their stuff anymore, so they decided to take an ad out for themselves.

If you take a PC Gamer from 3 years ago and compare it to one today, it is really an amazing transition from Intel to AMD in the ads and recommendations in the hardware section.