From the 10Q - small analysis
We plan to grow revenues in the next 12 months by undertaking the following steps:
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Devote greater resources to marketing and selling our services such as developing and creating a more productive advertising sales division within our company by the hiring of advertising sales account executives. (great news, the company will finally have more than 1 full time employee, huge step for any start up)
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Focus to expand our network of advertisers and real estate professionals by increasing our online presence to include various marketing channels such as the major search engines, Google, Yahoo and Bing. Perhaps they will use pay per click or better SEO
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Expand our company’s public relations by creating more brand awareness on the internet. An example would be to focus on other social media websites such as Facebook, Twitter, and LinkedIn. Thought they already had this?
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Develop other marketing programs to efficiently increase our brand awareness such as email campaigns, newsletters, linking our website to other real estate business websites, real estate portals and directories. This is always good
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We intend to continue, maintain and aggressively pursue to build our advertising campaign around all internet related marketing concepts, such as search engine optimization, pay per click advertising, banner advertising and social media networks. Isn't this the same as was stated in the second paragraph?
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Focus on driving more internet traffic and unique visitors to our website by using these search engine marketing techniques. Getting redundant now
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We plan to advertise on internet search engines and other websites, and supplement this advertising with other media to help manage and geographically target consumer traffic and lead volume. Ok now its really redundant
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We plan to increase our online Search Engine Marketing to create more unique users. Measuring unique users is important to us because our advertising revenues depend in part on our ability to enable our consumers to connect with real estate professionals. We define a unique user as a user who visits our website at least once during a calendar month, as measured by our analytical tools. Again this is the same thing just with different wording, this is getting ridiculous.
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The number of real estate subscribers (advertiser) on our website is an important driver of revenue growth because each subscriber pays us a yearly fee to participate in the advertising of their services.
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Build, develop, market and hire national sales account advertising executives and create additional revenues by offering real estate professionals for a yearly advertising fee the opportunity to have their own real estate video channel on the internet. Again this was already stated in the first paragraph
Ok so basically all of this could have been truncated into two paragraphs. Seriously why was the same thing said over and over with different wording? Anyways, doesn't matter much. The best news was the hiring of employees, thats huge. Perhaps this is why there was a need for dilution? Everything minus the share structure is an improvement over last year, but isnt this the best possible news for any start up?
