Proactive - Interviews for investors
ZRCN expands global reach as it reinvents stud finder tech for the next generation
ZRCN CEO John Stauss joined Steve Darling from Proactive to discuss the company’s transformation from a family-founded private firm to a publicly traded innovator with global ambitions. ZRCN Inc., the parent of Zircon Corporation, is best known for its electronic stud finders—a product category it has long dominated and now plans to revolutionize once again.
Stauss explained how the company has used Silicon Valley R&D to modernize a traditionally stagnant tool sector, solving everyday frustrations like locating wall studs without damaging drywall surfaces. “We solved that problem,” he said, pointing to the company’s long-standing reputation for reliability in wood-frame construction markets.
Beyond its classic offerings, ZRCN has broadened its product line to include devices that detect rebar, metal piping, and live AC wiring—addressing growing needs in both residential and commercial settings. These innovations are helping the company gain traction in international markets, expanding beyond North America where it first established its foothold.
Looking ahead to 2025, Stauss revealed the company is gearing up to launch a new breakthrough technology that could reinvent the very category it pioneered. “Yes, yes, yes to all of the above,” he said when asked if the company was refining, innovating, and expanding at the same time. This next phase of growth will be driven by a mix of enhanced features, an expanded product portfolio, and wider global penetration.
The CEO also reflected on how pandemic-era home improvement booms bolstered demand, and how ZRCN’s resilient supply chain enabled the company to deliver when competitors couldn’t. Now, with the company entering the public markets, investor engagement and transparency are becoming top priorities.
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