No hard to figure out. There is no other approved competiton in the ETD sector, that's why Glenn can make the statement" we are the industry standard" Hold,fold,grouse,cheer,whatever..my money is where my hunch is. This is a paradigm shift in technology, which usually has it's hiccups. There is absolutely nothing in my mind after listening to that CC that makes me think they are anything less that completely transparent, and will likely have a good chunk of this market, probably most of it, and it's their first enrty into the sector. Reminds me of an old MLM adage, but applies. If you had to shovel manure every day for a year, and at the end of that year never have to work again, would you? Could you? Intestinal fortitude will reward here, definitely no place for second guessing.