Based on personal experience, when any company is working on creating positive cash flow, the steps include:
Reducing payroll and benefit costs Identifying and increasing the most profitable lines of business (i.e. Cloudcast) Reducing costs, in general Identifying the break even point Increase revenues by strategically increasing prices
Many large and successful companies have gone through the process of creating positive cash flow. Incidentally, while going through this process their stock prices went up as the market viewed these efforts in a positive way.
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