Interesting ! "Participants in the program include consumer-electronics companies, makers of embedded software, and chip vendors. Companies building DivX capabilities into silicon include Texas Instruments, Philips, Equator Technologies, and--as of today--Cirrus Logic. The latter company announced today that it will incorporate DivX decoding into its DVD player chips, a move it expects will result in DivX-enabled DVD players that retail for less than $149 by late this year."