Beverage Development Process
Power Brands is a global leader in beverage development, with over 500 beverage developed brands. No other company in the world can claim more experience in the industry. Unlike most companies in the industry, Power Brands takes a holistic approach to beverage business. Power Brands does not develop beverages in a one-dimensional fashion. Power Brands factors in real world experience, identifying what the current market conditions are; what the average industry profit margins are; what it costs to educate the consumer; what products are competitors, etc. This deep understanding and experience of the industry makes the Power Brands proprietary beverage development process the gold standard in the industry.
Beverage development is at the heart of any great beverage company. Ultimately beverage development results in a product that will carry the beverage business. The beverage development process molds and defines the final product. That is why Power Brands only employ the talents of the best and brightest. The Power Brands award-winning team of beverage development professionals collaborates on behalf of the client to create excellent products that can compete in the global marketplace.
The first stage of the beverage development process starts with a clear understanding of beverage goals. The beverage development team defines and redefines the concept in this stage. Once the Power Brands team agrees upon and completes the initial creative briefing process, beverage development begins.
The highly experienced team of beverage scientists at Power Brands begins the process of formulating new beverages. Whether the beverages have carbonation, are bottled water, diet drinks, energy shots or any other type of beverages, the Power Brands team has the experience necessary to create amazing beverages.
At the same time, the production department weighs the use of glass bottles, plastic bottles, aluminum cans or any of the other types of beverage packaging available. The Power Brands beverage production team will help determine where to manufacture beverages and help the client understand beverage distribution.
The Power Brands creative team has expertise in brand consulting and label design. The award-winning design team helps clients through the design portion of the beverage development process. The Power Brands creative team assists in dealing with marketing companies that design advertisements.
