/^\$PMCM/^\ Consumers will be attracted to the ESMG brand because:
1) We will offer a fresh variety and quality of innovative and interactive content at a low cost to consumers;
2) Our programming will be marketed and promoted to the highly targeted consumers, and
3) With our strictly scaled operating overhead we can compete effectively against major slow to change entertainment conglomerates without the need for heavy capital investment on own part.
ESMG's content strategy described above represents an attractive business opportunity in its own right. In addition, ESMG intends to leverage its management strengths and capabilities with highly focused operating divisions to reach and satisfy the marketplace of targeted consumers searching for a breakthrough in new and exciting content.
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