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Magic xpi Integration Platform Chosen by Godrej Properties,

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midastouch017   Wednesday, 05/01/13 03:26:55 PM
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Magic xpi Integration Platform Chosen by Godrej Properties, One of India's Top Real Estate Developers, to Connect Its Salesfo...

OR YEHUDA, Israel, May 1, 2013 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Godrej Properties, one of India's top real estate developers, currently developing residential, commercial and township projects spread across 82 million square feet in 12 cities, has implemented Magic xpi Integration Platform as its back-end integration engine for connecting its Salesforce.com and SAP R/3 systems.

The Magic xpi integration enables Godrej Properties to automate many processes regarding its customers, sales, pricing, inventory, materials and billing, and maintain up-to-date data in both Salesforce.com and SAP R/3. By integrating data that was previously locked in separate silos, enterprises, such as Godrej Properties, enjoy increased synergies and efficiencies, including: a more complete view of their customers, real-time up-to-date data, automation of mundane tasks, fewer human errors, improved customer service, and increased customer and employee satisfaction. Magic's enterprise-grade platform and certified connectors to the most popular business systems assure accurate, secure, scalable and high performance applications.

"Magic empowers its customers by enabling them to reliably integrate their applications with a host of internationally renowned enterprise systems with minimum effort. This is crucial for organizations, like Godrej Properties, where maximizing value and employing the best tools to make informed business decisions are of vital importance," said Ran Lewinski, GM - Distribution of Magic Software Enterprises Ltd. "Magic xpi Integration Platform recently received the India CIO Choice 2013 honor for Enterprise Application Integration Software. This project is another piece of evidence showing the growing adoption of Magic technology among Indian enterprises."

"Using Magic's technology, we were able to rapidly process transactions, while significantly reducing the risks and costs usually associated with such integration projects," said Shailesh Joshi, CIO of Godrej Properties. "This project enables our users to maximize the benefits of Salesforce.com and have all our updated customer data in SAP at any given point in time."

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