Microsoft unveils in-car Windows
By Charles E. Ramirez / The Detroit News
Thursday, March 27, 2003
Auto software runs Telematics devices, entertainment, safety
DEARBORN -- Microsoft Corp. on Wednesday showed its next generation of software for high-tech in-vehicle entertainment, navigation and safety systems.
The Redmond, Wash.-based software giant unveiled the program -- called Microsoft Windows Automotive 4.2 -- during its first-ever Automotive Executive Summit at the Ritz-Carlton in Dearborn. The event focused on technology's role in the auto industry.
Microsoft's Windows Automotive 4.2 software is designed to operate Telematics devices. Telematics is an emerging technology that enables motorists to download information from the Internet, send or receive e-mail and make phone calls.
Microsoft said eight foreign automakers have equipped 18 models with the technology as part of navigation and safety systems. Honda's 2003 Accord is the lastest model featuring the software to appear in dealerships.
Steve Ballmer, Microsoft's CEO, outlined the company's business strategy and showcased its automotive-related products for more than 200 car company and auto supplier executives at the conference.
Ballmer, a Metro Detroit native, also discussed how Microsoft can help car companies shorten product development time as well as communicate better with stakeholders.
"I think we have the broadest set of technology to help the auto industry turn (information technology) into a competitive advantage," Ballmer said.
You can reach Charles E. Ramirez at (313) 222-2401 or cramirez@detnews.com.
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