From the S-1
"We plan to continue our efforts to establish and enter into additional strategic marketing and distribution relationships.
Target consumers for our sports nutrition and performance products are active males and females who exercise frequently. It is our
intent to further leverage our high profile endorsement partners to promote and generate consumer product trials via social media, database
marketing and grass roots marketing efforts. We focus on athletes with a substantial social media presence in our endeavor to reach
30,000,000 target consumers with each communication leveraging our athlete partner portfolio.
During 2012, we hired a Vice President of Marketing and Clinical Research and a second employee with significant marketing
experience with celebrity endorsers, social media management and “ grass roots ” marketing to enhance our marketing and sales efforts. We
also established an internal sales force of four salary and commission-based salespersons, which focus on direct sales to targeted retailers,
either directly or through third party distributors and wholesalers.
Endorsement Partnerships
Our endorsement partnerships represent a cornerstone for the Company’s efforts to build brand and product identity and awareness
more rapidly than traditionally realized from basic advertising and promotion. This is facilitated by leveraging the social media consumer
following of each sports figure to reach our target consumer base. It is believed that this will allow for more targeted marketing messages to be
delivered in real time, with increased quality and relevance to our target consumers. We have entered into endorsement partnerships with the
following sports figures:
· Tiger Woods: World Leader in Golf
· Tyson Chandler: New York Knicks
· Paul Rodriguez: Skateboarder
· Andre Ward: Boxer
· Michelle Ray: IFBB Fitness Pro
· David “Big Papi” Ortiz: Boston Red Sox
· Jose Bautista: Toronto Blue Jays
· Ken Griffey, Jr.: Retired Baseball Player
· Arian Foster: Houston Texans
· Ronde Barber: Tampa Bay Buccaneers
· Glover Quin: Houston Texans
· Nolan Carroll: Miami Dolphins
· Paul Pierce: Boston Celtics
· Florida Panthers: National Hockey League
Under these agreements, our partner athletes license us to use their name and image in connection with the promotion of our
products. They also undertake to make ongoing social media promotion of our products (e.g. Twitter, Facebook), as well as endorsements in
more traditional media forums such as television and radio. In certain circumstances, our brand may be promoted on athletic gear they use."
This is the plan, directly from FUSE. As the products begin to hit the shelves (not before... as some expect) allow them to execute this plan before you act like you know more than them.
AI
