Monster Arts Inc (APPZ)

[Raggedy Man]

Iconosys Licenses Casual Games Catalog to Monster Offers For Downstream Sub-Licensing and Advertising


San Clemente, CA - Today, Iconosys announces that it has licensed its entire suite of Casual, Quiz, Trivia, and Puzzle gaming technologies and brands to Monster Offers (OTCQB: MONT), a forward-thinking mobile marketer and analytics firm.

As part of the deal, Monster Offers will be free to re-release for downstream purchase, private label customization and/or sub-licensing the popular Iconosys Casual Games catalog, including titles and related brands like; Zombie Slasher™, Quick Draw, Lumber Jack, iCentipede, App2Vote™, Today In History, and Android Invaders, just to name a few. Iconosys will retain a 12% royalty on the gross revenues received from product sales and/or related licensee receipts (e.g., partnerships, clients’ use of the games for marketing or advertising purposes, sub-license fees), in each case after giving effect to direct costs such as app store revenue share charges or fees.

As observed by one commentator, the popularity of online casual games has “skyrocketed”; with it being recently reported that one in four of the world’s population regularly accessing games on the Internet, and with estimates of 145 million casual gamers in the US alone. Similarly strong growth trends can be seen in Europe and Asia. See “Casual Gaming”: Market for online casual games set to grow globally in the coming years, September 28, 2012 by Roland Berger Strategy Consultants. At the same time, app stores run by Apple and Google now offer more than 700,000 apps each, and with so many apps to choose from, consumers are estimated to spend on average about two hours a day with apps, and global revenue from app stores is expected to rise 62% this year to $25 billion, according to Gartner Inc. See “Apps Rocket Toward $25 Billion in Sales” by Jessica E. Lessin and Spencer E. Ante, March 4, 2013, Wall Street Journal.

With this “perfect storm” in mind, Iconosys sees this new deal as a great opportunity for Monster Offers to use a proven portfolio of Casual Games as an ideal pathway for generating significant revenues on the iTunes, Nook, Kindle, and Android online channels, among others, and further as a significant tool for the enhancement of product and service offerings to Monster Offers’ existing and future client base.

Commented Iconosys CEO Wayne Irving, “Merchants who have, or are, participating in the Daily Deal space are looking for new ways to create connections with clients, to build customer loyalty, and to create ‘stand-out’ branding opportunities for their products and services. We think Iconosys’ group of Casual Games presents an ideal, mobile device friendly platform for merchants to reach the masses – anytime and anywhere -- with their messages, and in the context of entertainment and plain old good time fun. By licensing our proven brands, Monster Offers has given itself a competitive edge and ‘leg up’ in the race to be a leader in mobile device accessible Casual Gaming … the next paradigm in the race for viral mobile marketing and online lead acquisition.”

About Iconosys, Inc.:
Iconosys, a member of the National Organization for Youth Safety (NOYS), is also the maker of the widely used and well publicized cyber-bully and family safety apps Word Bully™, Trick or Tracker®, and DriveReply®. Iconosys develops technologies and technology-driven products for its clients with a goal toward designing apps that enrich, enhance, and ultimately make safer, our day-to-day lives. Iconosys has developed a catalog of nearly 1000 smart device apps and related technologies for iOS and Android OS Smartphones and tablet computers.

Iconosys Media Contact:
Suzanne O.
949-335-5354
[e-mail]

Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Offers (MONT), with the U. S. Securities and Exchange Commission. Further information on risks faced by MONT are detailed in the Form 10-K for the year ended December 31, 2011, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Offers does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.

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