Value Microcaps Zip Code Changers

[southacresdave]

SCKT...PR: Socket Mobile releases 7ci (the #1 POS scanner) in new colors.

This might sound like kind of a silly press release, but aesthetics in retailing is very important. It shows how Socket is being innovative and different from the competition. It's how why the 7ci scanner is now used by NCR, Fujitsu, Casio, Panasonic and (according to the cc call) being chosen by 100 POS systems overall in just the last 6 months.

NEWARK, Calif., April 29, 2013 /PRNewswire/ -- Socket Mobile, Inc. (SCKT), an innovative provider of mobile productivity solutions, today announced the upcoming availability of a spring color collection of the Socket Bluetooth® Cordless Hand Scanner (CHS) 7Ci, a small and sleek wireless barcode scanner for the Apple iPad®, iPad mini, iPhone® and iPod touch®. The vibrant new barcode scanners — available in red, yellow and blue — enable businesses to enhance corporate branding in retail point-of-sale (POS), field sales and service, and other customer-facing applications.

(Photo: http://photos.prnewswire.com/prnh/20130429/SF02994)

Chosen by global POS leaders and independent developers alike for their mobile POS solutions, the Socket CHS 7Ci is Socket Mobile's most popular and lowest-cost barcode scanner. Besides enhancing retail branding, the new colors make the scanners easy to find in store aisles or other busy work environments, enable developers to bundle a cohesive hardware and software solution, and allow personalization of devices among users. The scanners also support Android, BlackBerry and Windows devices.

"The BikePartners.net bike shop purchased the Socket CHS 7Ci at the recommendation of Registroid, the provider of our Android-based POS system," said Geoffrey Smith, owner of the full-service bicycle shop in Santa Rosa, California. "When presented with different barcode scanner colors, we chose yellow because it makes the scanner easier to find among all the bicycle parts, equipment and accessories in our store, plus yellow has special meaning in the sport of cycling where competitions like the Tour de France award champions a yellow jersey."

"As retailers transition from traditional cash registers to mobile POS systems, there is increasing demand for smaller, more stylish barcode scanners for employees to use while interacting with customers on the sales floor," said Vince Coli, product manager at Socket Mobile. "Retailers invest a lot into creating attractive shopping environments that complement their corporate identity, and Socket Mobile's colorful new barcode scanners enable businesses to not only improve customer service and store operations, but also reinforce the hip, modern in-store experience that today's retailers strive for."