what is the point of brand recognition if the customer can't go into a local store and buy the product? or see the product while checking out and decide to try it? the problem people on this board have, especially those posting BS reviews on amazon and GNC, is that all they care about is the stock price. Stop putting the cart before the horse. Do you think everyone knowing a company named Fuse exists is going to drive this stock price up more than a few cents? Stop kidding yourself. The only thing that is going to help is sales and repeat customers. That does not happen by putting a name out there without available product, or enough product to restock the shelves.
Sure, signing on big names is good for exposure, and as a start up company that has always been public you need some notoriety to get people to buy stock. Those people are us. It is no longer a development stage company. Now the focus is on getting product out there. After the product is out there we will see just what kind of marketing they can pull together. Y'all need to calm down and stop being so short sighted. Half of you are probably getting cranky because you want to flip this stock, but got caught when the price bottoms out.
What would be the point of a marketing campaign without product availability? The attention span of the public is very short, particularly in super saturated markets like energy supplements. Given the financial situation, Fuse has one chance to get this right. It is far better that they take their time, get the product on the shelves, and then throw all of the weight behind marketing than to release meaningless PRs to make the flippers happy, waste endorsers time and credibility having them tweet or spread news about a product nobody can get, and waste the limited resources so a few soft penny stock players can feel better about putting their money on the table hoping their number comes up.
