Its a durable business model - serving students from one generation to another. I bet that one day youtube videos about "abcd" songs will surpass "gagnam style" or other hit videos in the long run. Say, 10 years from now. Its because all the infants and small kids are tuned to such videos. SCHSQ biz model is durable in that aspect. They probably had a number of unfavorable contracts which they wanted to get rid of for a while and wasn't happening.
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